This undermined the trust and morale of their employees. Former CEO Michael Eisner and company President Michael Ovitz constantly clashed. Iger refused to rehash the past and determined to focus on the future: "You want to know where I'm going to take this company, not where it's been. When Disney's board was considering Iger to be the new CEO, they questioned how he could be trusted when he'd been Michael Eisner's number two throughout several poor business decisions.Iger still has a note that Dan Burke handed him early in his career: "Avoid getting into the business of manufacturing trombone oil.the world only consumes a few quarts of trombone oil a year!" In other words, only invest in building things that people need.In Iger's words: "The way you do anything is the way you do everything." Tom Murphy and Dan Burke, who bought ABC in 1985, taught Robert Iger that true integrity – being guided by your clear sense of right and wrong – can be a secret weapon in a competitive business.Read The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company to learn how to simultaneously embrace change and operate with integrity, and foster a culture of trust, creativity, and pragmatic risk-taking.
Robert Iger, Chairman and CEO of this legendary brand and a 45-year veteran in the entertainment industry, now tells his story and lays out the principles that nurture the good and manage the bad. For nearly a century, the Walt Disney Company has experienced seismic shifts and maintained its status as the world's most successful media company.
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